Among U.S. residents, about 40 percent who downloaded the album paid to do so. Their average payment was $8.05, the firm said.

Some 36 percent of the fans outside the U.S. who downloaded the album opted to pay; on average, those fans paid $4.64, according to the study.

i bet americans paid double because they were too stupid to do the math and figure out that their $10 was really almost $20.

this is actually a bit of a misleading statistic in the original article....... the problem is that the prices paid where in Pounds not Dollars.

I'm not sure what average prices in the US, but for a physical CD in the UK the average is around the £9 mark (that's a fact, but I can't remember the source

) and typical album downloads cost £7-£8.

But then there's the added complication of the strong/weak exchange rate which will really skew the figures when you start talking in terms of dollars. Although I guess really they just took the pounds figures and multiplied them by 2.

I just wonder, in Dollars, what's the average price of a phyiscal copy & download of an album?

eta: not to mention that the statistics for "outside the UK" negate the fact that not everyone was in the ok. So buyers paying in, for example, Euros may have set their decision based on Euros prices, converted that into pounds, and then that amount has been converted to dollars for the purpose of those stats